[elleread]

I emailed them to see if the store was 'trade only' (if you go in person, I guess anyone can order online!) and got this nice reply:

"Hello,

Our shop is strictly speaking for trade only and we serve professionals
within the industry. However, having said that, we do offer a mail order
service.
We do not stock the full range of makeupforever, just a selection, if you
check our website it will show you what we stock from this range along with
the prices. For help with choosing colours, I would refer you to their
website Make Up, Cosmetic - Make Up Porducts - Cosmetic Products - Beauty Products - Professional Make Up - Make Up For Ever

You are welcome to come along to the store if you wish but I should warn you
that we are not a typical shop and as such are unable to offer one on one
advice or makeup consultations/colour matching as we run the office
downstairs and are very busy on the phones, packing orders and dealing with
website orders. But there is a makeupforever tester board in the store with
all of the products that we stock so you are very welcome to come along and
have a look and test the products yourself.

Regards "

I might go in if I'm in London, not sure when that'll be though!