[malaviKat]

I think I've gotten to the point where I treat YouTube as a medium for learning about new products - not as a place to hear reviews or opinions. It's just too easy to get sucked into the hype there. And, to be honest, judging by a lot of the viewer comments some of the gurus have, there are a lot of young teenagers that don't really know any better. (Sad, but true). Of course, this is the target demographic for most companies, no?

If I want to get a decent review of a product I'm more likely to check its rating on makeupalley (or something along those lines). At least there there's a potential that the reviews come from a larger sample of people.

The Sigma brush example Leelee brought up is a good one. I will admit that I have also purchased from Sigma but my decision to do so had nothing to do with Tiffany's reviews and everything to do with the discussion that took place here on Specktra. Based on that I decided to buy one brush and evaluate things myself before deciding on any larger purchases.

Good for gurus who never meet a product they don't like...but that's just not realistic.