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Specktra Cadette
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Re: Small rant: The Beauty Review Bandwagon
Originally Posted by Shimmer
The answer to this question is because the companies go on a bit of a blitz, all pushing the same product at the same time. MakeYouPretty Cosmetics will tell its Page Ranking dept. that they want the word out on SuperGorgeousProduct, so the Page Ranking dept will contact the bloggers/vloggers with whom a relationship has been established, and send out press kits.
There's nothing inherently wrong with that, but the problem bloggers/vloggers run into is that we all want our perspective out FIRST, so when readers/viewers see the review, they d on't say "Yeah saw this on xxxx site" or something like that.
I have seen several people in blog/yt reviews who said "I bought x because I saw Tiffany talking about it in her video" and then they proceed to give exactly the same review Tiffany did (exactly the same way)...nothing else to add or say. So basically this person was (a) either trying to get free product because they know the company sends freebies out to youtubers and/or (b) wanting to jump on the review bandwagon...adding to hype that's not necessary
Last edited by LeeleeBell : 07-31-2009 at 10:38 PM.
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