[pale blue]

Even though I didn't do the first one, here's my answers for the second part:

-Convenience = 5
-Hygiene : germ-free makeup = 5
-Looking good & polished = 5
-Feel naked without makeup on = 5
-User-friendly packaging - fast & easy to apply = 5
-Colour & texture of product = 5
-Travel-friendly packaging = 3
-Other (please indicate): none