[bartp]

hi,
WWD just reported that MAC is planning new limited edition scents.
More details are available in the meantime (source : http://beyondbeautybasics.com/color/...and-fragrance/)

here is the summary of the thinks that will get all of us camping in front of MAC stores:

- MAC’s Stylistics wont hit counters until November 29th
- This is a total couture collection with gem-encrusted compacts and luxurious powders
- The price point is high for MAC but when you want the “It” collection, you know you may have to pay a higher price.
- bottle looks like a teardrop and is hand-blown in Murano, Italy.
- fragrance is a “baroque floral.” The notes are topped with red dates, wild red peonies, and island cypress and white pepper, a center of tuberose absolute, orange blossom, jasmine, ylang-ylang and orris, and then you dry down to the leather rear woods, vetiver, tonka beans and amber crystals.
- The collection is only going to be available MAC stores, Henri Bendel, Saks Fifth Avenue, and select Nordstrom locations, a total 175 locations.

Quote:

MAC, Kors Plan Limited Edition Scents

Friday, August 24, 2007

By Julie Naughton


The fragrance world is borrowing a page from fashion's book — and positioning limited edition scents as the "It" bag equivalent in beauty.

Over the past several years, fragrance brands — especially those created with fashion designers — have been building, or reinforcing, brand equity by adding flanker fragrances to established franchises. Now, several are taking that one step further by creating limited edition flankers — ushering in a "must-buy-now" sentiment, or so the companies hope.

source