[Janice]

MAC Cosmetics launched Viva Glam VI on the official website yesterday. Celebrity spokesmodels for the Viva Glam VI campaign are rapper/singer Eve and artist/model Dita Von Teese.

Viva Glam VI Lipstick - Warm terracotta-plum fusion with subtle pearl (Lustre)
Viva Glam VI Lipglass - Warm plum with multi-dimensional pearl

The entire proceeds from Viva Glam products go directly into the MAC AIDS fund which in turn targets underfunded organizations. The last round of funding was focused on the Dominican Republic where a large segment of the population lives poverty and as a whole experiences one of the highest rates of HIV in the world. MAC AIDS fund partnered with the Clinton Foundation to target the Carribean and funded the organization $1.25 million. This grant allowed the Clinton Foundation to expand into Jamaica and Trinidad and bring HIV Doctors and HIV meds into pre-existing clinics around the Caribbean.

Quote:

We have six Viva Glam lip sticks and two lipglasses, and they are consistently among our top-selling products. These are core products. The brilliance of MAC goes into the brilliance of Viva Glam. Every department participates in making Viva Glam, which I think is very important. The packaging department, color team, creative team…I mean, everybody. When Estee Lauder bought MAC, they kept that model intact, which is phenomenal. Our company underwrites the cost of producing and selling the lipstick, so we don’t even take out the business costs. So you pay $14, the Fund gets $14. - Executive Director MAC AIDS Fund Nancy Mahon

Fighting AIDS: How an Edgy Ad Campaign Built a Brand and Brought in Bucks

For more information on the MAC AIDS Fund please visit the official site. http://www.macaidsfund.org

Interested in helping and getting a snazzy new lip color in return? Purchase a Viva Glam product at your next visit to MAC, you can also purchase Viva Glam products online.

How many of you plan on purchasing the new VG VI shade?

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