[MAC_Whore]

Quote:

Originally Posted by redambition

noooooo

i hate it when cosmetic companies (oh, all right, MAC) make staple items LE.

Agreed.

I have a theory about the whole LE thing. We, the consumer, are basically doing MAC's test marketing. Rather than pay focus groups to examine the product and all that BS, they just give it to us.

If the LE product is shitty, than it sells out or languishes in CCOs and is just a blip on the radar.

If the product is a hit and they make it permanent, we all feel so good that MAC was listening to us.

Granted, the "trend" thing does require pumping out masses of new product, but really the LE thing is a win-win for MAC.