[GreekChick]

Quote:

Originally Posted by MAC_Whore

Agreed.

I have a theory about the whole LE thing. We, the consumer, are basically doing MAC's test marketing. Rather than pay focus groups to examine the product and all that BS, they just give it to us.

If the LE product is shitty, than it sells out or languishes in CCOs and is just a blip on the radar.

If the product is a hit and they make it permanent, we all feel so good that MAC was listening to us.

Granted, the "trend" thing does require pumping out masses of new product, but really the LE thing is a win-win for MAC.

You hit the nail on the head!