They're in a normal quad. Yes, people are comparing it to a pack of gummy bears, but you'd have to compare every other quad to one as well cuz its the same quad. They're half the size of a normal shadow. They have to be in order to fit 9 shadows in there. You aren't getting less shadows than you would if you bought any other quad that MAC sells. You're getting the exact same amount, just split among 9 shadows instead of 4.