I've heard soo many people say that! I wish i felt the same about mine. My Shale seems awfully dry and stiff.I have really started to love Shale. In the pan, it looks so bland and boring, but when you apply it, the color is amazing!! you can use it in so many different ways.. its great for an all over lid color, looks very pretty blended into the crease, and very very versatile.. I think the main reason it WOWed me is because it looks so boring in the pan.