M·A·C COSMETICS NAIL TREND F/W ’09 COLLECTION
Q&A WITH JIN SOON CHOI
Q: M·A·C and Jin Soon – it feels like such a natural match for your first-ever brand collaboration. How did the collaboration come about?
A: It was important to me to partner with a brand that embraced bold trend-driven colours and had a strong tie to fashion – and M·A·C is all about that. From the beginning with M·A·C, everything flowed naturally, and there was a real connection in the development of this collection. As soon as we started working together, I was able to unleash my vision and really express myself through these fashion-forward colours. M·A·C really got the direction I was going in and encouraged me throughout the whole process.
Q: What was first on the agenda with this collaboration?
A: I’ve opened three Jin Soon Hand and Foot Spas in New York City over the last 10 years, with that I have a direct connection and knowledge about the colours and textures real women want for their nails. In the past couple of years women have forgone beige, neutral colors and instead, opted for colours that were once thought of as experimental, shades only a celebrity or model would wear – I’m talking about blues, blacks and deep purples. Now, women are pushing the envelope even further when it comes to nail colours. I wanted to take that one step further and expand the colour range with this collection, giving women even bolder nail colour choices.
Q: Mission accomplished with these colours – what helped inspire the range?
A: My husband is an architect, and I am constantly drawing inspiration and colour ideas from his creations. I also have tons of exposure to fashion trends through my work at the fashion shows and on magazine shoots. I wanted to create colours that were not only incredibly fashion-forward and edgy, with an editorial feel to them but also were totally wearable for the everyday women. I love all of the colours but am especially excited about the green hues: Dry Martini and Beyond Jealous. I think come Fall ‘09, green is going to be
Q: Beyond Jealous is the green shade we saw on the models nails at the Doo.Ri Fall/Winter 2009 show?
Click “Read More” below for the answer to this and other Qs posed to Jin Soon Choi….
A: Yes, straight from the runway. Doo.Ri wanted a strong, tough look to go with her collection so that’s how we chose the colour. The green on the nails made a strong statement and was the perfect compliment to her collection. It looked beautiful.
Q: It’s obvious fashion-forward colours were important to you; what else were you setting out to do with this collection that would make it a must-have for women?
A: I was determined to create a polish with enough texture and colour payoff that one coat of polish was enough. I wanted saturated, shiny colour with this collection. I’ve worked with many polishes out there, and when you apply one coat, you can barely see the colour – it’s streaky and inconsistent. Those polishes don’t work for real women in a hurry, on editorial shoots or at fashion shows when time is at a minimum.
One coat of any of the six colours is all a woman on-the-go needs. I hear it all the time on shoots and at shows – women want something beautiful but functional for their nails; sometimes, they don’t have time to sit there for two coats. The texture of these polishes covers the entire nail evenly in just one coat; finish with the Overlacquer as a top coat, and you’re out the door.
Q: Your thriving salons are a testament to the fact that nails are an important part of a woman’s appearance. How has the world of nails evolved since you started decades ago?
A: Nails used to be very understated – they played a secondary role to makeup and hair. Now, women realize that nails can act as an accessory – an easy way to add colour to their look. It’s also a way to express individuality without making a commitment. Nail polish isn’t a tattoo – it’s only temporary – so I always tell my clients to have fun with their colour and be adventurous. It doesn’t hurt that women are much more fashion-savvy and educated these days, experimenting with an adaptation of what they see on fashion shows on TV and on models in print and working that into their look.
Q: Is a woman’s nail look completely independent of her makeup look?
A: Makeup and nails definitely go together but they shouldn’t match. It’s more about contrasting colours that work together and work for your skin tone. If you wear red lipstick, wear something on your nails that goes with red – like a black polish. The whole look has to work together – makeup, nail colour, fashion – but a bit of contrast brings out the best.
Do you match your nails to your makeup? Match your toes to your fingernails? What are you picking up from MAC’s Fall Winter 09 Nail Trend Collection? Psssttt…you can get them online now at MACCosmetics.com. The main promo isn’t up yet, but the new polishes are listed in the Nails section.
I had to take a moment to share my love for butter LONDON polishes. They have stand-out colours, they are big-3 free, they last and they made fall trends their bitch in the below vid. Whilst they are more expensive than OPI at $14 each, they fall far below the $30 some of us *cough cough* have dished out for certain “it” Chanel polishes. I have posted some of my fave rave colours above for your peeping. You can find these at Beauty.com.
Any butter LONDON fans out there? What’s your must-have butter LONDON colour? Any colours you want to try?
- Mineralized Eyeshadow Duos : (LE) $19.50USD
- Devil-May-Care – Base: Rich light violet, Crescent: Silver (Limited Edition)
- Under Your Spell – Base: Light yellow peach pink, Crescent: Rich copper (Limited Edition)
- Mayhem Base – Dirty brown gold, Crescent: Silver (Limited Edition)
- Midnight Madness – Base: Dirty grey brown, Crescent: Gold (Limited Edition)
- It’s a Miracle – Base – Deep blue burgundy, Crescent: Gold (Limited Edition)
- Blue Sorcery – Base – Bright turquoise, Crescent: Silver (Limited Edition)
- Softsparkle Eye Pencils: (LE) $14.50USD
- Iris Accents – Pale violet with silver pearl (Limited Edition) (Repromote) (Limited Edition)
- Nightsky – True black with silver pearl (Limited Edition) (Repromote) (Limited Edition)
- Lipsticks: $14.00USD/$16.50CDN
- Pervette – Soft bright pink with violet opalescent shimmer (Glaze) (Permanent)
- Utter Fun – Fuchsia cherry pink (Limited Edition)
- Surprise Me – Mid-tone peach (Limited Edition)
- Total Wow! – Blue pink berry (Limited Edition)
- Dazzleglasses: $18.00USD/$21.50CDN
- She-Zam – Sheer silver with silver and red pearl (Limited Edition)
- Jingle Jangle – Sheer yellow peach (Limited Edition)
- Phiff! – Yellow pink with red and sapphire pearl (Limited Edition)
- Cremesheen Glass: (LE) $18.0USD/$21.50CDN
- Ever So Rich – Sheer lilac (Repromote from Cremesheen) (Limited Edition)
- Partial to Pink – Light creamy yellow pink with light gold pearl (Repromote from Cremesheen) (Limited Edition)
- Boy Bait – Light neutral beige with pearl (Repromote from Cremesheen) (Limited Edition)
- Mineralized Blushes: $21.00USD
- Su Perdu Pernatural – Mid-tone coral (Limited Edition)
- Conjure Up – Dirty, mid-tone plum (Limited Edition)
- Nail Lacquers: $11.00USD/$14.50CDN
- $$$ Yes – Metallic silver foil (Repromote from Heatherette) (Limited Edition)
- Lucky Number – Metallic blue pink (Limited Edition)
Fall’s runways were dominated by two words: bold and feminine. Strong shouldered and form-hugging silhouettes, extreme heels and provocative thigh-high boots, and a color palette of classic hues turned up a notch to Technicolor volumes. These trends also illustrate the NARS Fall collection.
“For this collection, I wanted to create something fragile and strong, and seductive but not aggressive,” said François Nars, Founder and Creative Director of NARS Cosmetics. The combination of strength and refinement has become a hallmark of NARS, and is particularly fitting this season as the brand celebrates its 15th anniversary.
Click “Read More” below for product details and photos….
NARS Fast Ride Lipstick – $24
This seemingly dark purple may intimidate, but swipe it across the lips and its true shade is revealed: a sheer mulberry. A color that falls somewhere between an intense plum wine stain, and a moody, deep violet.
NARS Indian Summer Duo Eyeshadow- $32
A typical Indian summer comes as a surprise, balmy sunshine meets brisk fall. Swipe the summery, frosted champagne shimmer up to the brow, and line the upper lid with the autumnal deep, matte mustard for a striking look, appropriate for every season.
NARS Brumes Duo Eyeshadow- $32
These new hues perfectly capture the moody shades of a cool twilight sky. Brumes pairs a velvety matte charcoal with a sparkling, blue state for a smoky eye that is both confident and serene.
NARS Silk Road Duo Eyeshadow- $32
This new shade mirrors the hues from traditional damask fabrics. Classic meets edgy in this new duo — an icy pink is paired with a warm rose gold with golden flecks
NARS Mekong Single Eyeshadow- $22
This is the perfect addition to the NARS woman’s adventurous palette. The intense, blackened espresso hue scattered with rose gold is a study in contrasts. Applied liberty across the lid it exudes a sexy attitude, or applied lightly, a simple, fashion-forward sophistication.
NARS Tokaido Express – $16
This new hue is a cult classic in the making. Named after Japan’s most heavily frequented high-speed rail route, this lacquer is an opulent blackened amethyst doused with ultra-fine gold dust particles.
The NARS Fall 09 collection is now available at NARSCosmetics.com and Nordstrom.com. Remember, if you happen to be purchasing this on the Nordies site, check out their NARS beauty exclusive Modern Love palette. All Nordies beauty exclusives are available as of today!
NARS Modern Love palette – $55
This Nordstrom exclusive six-well palette of signature NARS eyeshadow shades is the ultimate achievement in day-to-evening elegance for the eyes. Features single shades from six different NARS Eyeshadow Duos to create endless expressions for the lid, bridge, highlight and lash line. Shades included in palette are Alhambra, Jezebel and Habanera (top row), and Tokyo, India Song and Pandora (bottom row).
Happy hauling! xoxo
Quick! You only have a few more months to rock those summer brights before the arrival of this fall’s dramatic, dark shades.
If you are looking for a good summer bright, check out Pop’s Nail Glam polish. There is a great selection of shades ranging from ballet pinks, sexy reds and basic black to almost neon brights. Each of the shades is Big 3 free (yay for the gals with allergies) and non-occlusive (so it won’t stain nails). The polish also contains nylon, creating a strengthening non-chip barrier.
If you, like me, find some of these colours a tad too bright, try them on the tootsies for a quiet little burst of summer.
You can find these at Beauty.com for $14/bottle.
Today we broke the news about the upcoming MAC nail lacquer collection designed by celeb nail artist Jin Soon Choi. Me thinks we may have found the promo and a sneak peek at the shades. If these are indeed the shades, sign me up.
Warning: If you do not buy Love and Friendship Nail Laquer, you will be sorry. It will haunt your dreams and make you a shell of a person in the years to come.(Click “Read More” for further details)…..
I just wanted to take a moment out of my day to give you the above public service announcement that so obviously displays my unhealthy attachment to my cosmetics. lol
Do you need further proof that you must have this colour?
Exhibit A: I have been wearing it since Friday and I can’t stop ogling my nails.
Exhibit B: While I was getting my nails done with Love & Friendship, I had the clients sitting on both sides of me ask to have my same colour applied. One of the nail techs next to me, called another nail tech over from across the room to see my colour.
Then, while I was sitting in the lounge letting my nails dry, two other women inquired about the colour. When I told one of them it was my colour, not the salon’s, she jokingly suggested I should sell it to her. Ummm…I think she would have bought it if I had said yes. I was prepared to leap out of my chair and yell, “Back off ladies! This bottle’s mine and I am willing to fight for it!” Fortunately, they were called in for their appointments and I avoided a Lil’ Kim-style nail salon cat fight.
Closing Arguement: In all seriousness, this is one of the most impressive MAC nail lacquer colours I have seen. It is very close to Lavender Whip LS, but is warmer in tone. It is a striking lavender/lilac that has obvious tones of pink and brown to it. A very unique and adaptable colour. This colour is so deliciously perfect for spring!
Consider yourselves warned.