So I think there is a huge difference between the asian BB creams and North American ones. Personally I find the asian ones, well, bad. They are so thick, look like a mask, the colours are so weird, they feel cakey and heavy, they clog my pores and make my skin itchy. I would have to say Missha is the best of them all but still very unnatural looking. The 23 one is a match to my skin but it's very ashy looking. Some are super thick (dr jart asian formula) and look like a mask. I have tried about 5 brands and all of them dissapointed.I mean, after using stuff like MUFE HD Bourjois healthy serum foundation, products that enhance your skin and feel amazing, why would you plaster this over your face?
I have also tried a few North American BB creams and they are more like tinted moisturizers, with benefits. In Canada we have the Marcelle one and I like it sooooo much more than asian BB creams. It looks natural, its light, has medium coverage but allows me to look like a human.