I am with you Mac-Guy. I do enjoy edgy promo pics, but this one, for some reason just freaked me out. Not sure if it's the nipples, the eyebrows that are missing (or just very very light) or just the models bone structure. There is just something about this promo pic that I don't like. Loved the collection mind you. The Promo pics don't really make me want to or not want to buy the makeup. The colors and swatches are what makes me excited.
I might be in the minority, but I'm always thrilled to get some edgy promo pics. It's nothing more boring to me to see a "regular" promo image. I love to see some dramatic poses, edgy application of MU, or unusual use of the product. If it is "just" a regular beauty shot, I'm likely to forget about it as I've seen those a million of times. Now, this doesn't mean I want to see nipples. In fact, those nipples have really been over-used this year in various ads and I'm definitely over them.