Okey dokey. I tried my sample of Alaska and it's definitely waaaaayyyy too dark for my skin. I'm normally a Siberia/ Mont Blanc girl (Mac NC/ NW 15). I'd say that Alaska would be a decent match to someone in the Mac 25-30 range (NC or NW). I found some of the moisturisers in store and swatched Finland on my hand, but it was a bit hard to tell whether it worked or not. It was definitely lighter than Alaska by quite a bit, but I thought it still ran a little dark on me. Maybe like a Mac shade 20 or Nars Deauville.
If I could find a colour that matched my skin, I'd definitely buy this. When I first put it on, I thought that the texture felt a little greasy, but it settles to a very nice satiny finish in no time. The coverage is a little more than I've seen from most tinted moisturisers, but it's still what I'd call a lighter coverage foundation. The lasting time is good- it hung around for several hours on me and continued to make my skin look even and healthy.
I really liked the healthy glow that it gave me. It didn't look overdone, but there was a definite radiance to my skin that I don't normally get with regular foundation. I used it on its own, but in the future, I'd definitely opt for some concealer under the eyes. Here's a pic of me wearing it:
I think that you can get a sense of the "glow" I was referring to. It's definitely very natural while providing a nice, even colour to the face.
It's definitely a nice product, they just need to get the colours figured out.