This packaging sure is cute. My eldest daughter's bday is just after the launch, and I'm sure she'd love these. I'll almost certainly buy her one of the quads and a lippie or l/g for the packaging alone.
There's nothing I want for myself; I like the packaging but it feels too kid like for me to want it. I might even break my own 'no makeup other than Lip Smackers type products' rule for my 11 year old for this collection. She's been begging for a MAC l/g for ages (more than willing to spend her own money for it) and I've not let her because she's just too young to wade into this space. $2 near clear gloss at Claires? Sure. $20 gloss at MAC? Not until you're in high school.
There's a light gloss with Betty on it; I could see myself buying that for her as a special treat. Her bday is also right around the launch and she adores those characters.