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Barbie loves MAC Discussion

post #1 of 662
11/1/06 at 8:56am
Thread Starter 
I hope I'm posting in the right part of the forum...

According to WWD.com (Women's Wear Daily) Mattel Inc. and MAC Cosmetics are expected to announce plans today for an "adult-target project" involving the Barbie brand, due to launch worldwide in the spring.

There are no further details yet.

Anyone heard of this before? I find this rather exciting.

UPDATED INFORMATION 12.25.06

Release date 2/15/07

Barbie for MAC collection will feature a Barbie doll. She can be currently be seen on eBay as a part of this auction.



Color story
UK release info
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post #2 of 662
11/1/06 at 9:27am

MAC and Barbie collaboration project in Spring 2007

Mattel's Barbie to partner with cosmetics co. MAC Wed Nov 1, 1:32 AM ET



Mattel Inc. (NYSE:MAT - news) said on Wednesday that its Barbie business will partner with cosmetics company MAC (Make-up Art Cosmetics) for an "adult-targeted project" that will be unveiled in the spring of 2007.

The toy company declined to give more details on the partnership. Mattel does not currently sell Barbie cosmetics in the United States, although it does sell Barbie children's cosmetics in markets such as Europe, Latin Americas and Asia.

It said the collaboration is the first time that Barbie has partnered with "an adult prestige cosmetics company."

Mattel, the No. 1 U.S. toy maker, has been working to revive sales of its Barbie business amid difficult market conditions and stiff competition from MGA Entertainment's Bratz fashion dolls.

It has introduced new Barbie dolls, like its 12 Dancing Princesses line, and is trying to expand Barbie's reach beyond toys.

Last year, Mattel extended Barbie's U.S. domain with Barbie Luxe, a line of high-end designer clothing and accessories for adult women. It has a similar line in Japan, where it has Barbie boutiques.
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post #3 of 662
11/1/06 at 9:37am
[Sarcasm] Oh goody! [/Sarcasm]
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post #4 of 662
11/1/06 at 10:22am
I think I'll skip this one.
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post #5 of 662
11/1/06 at 10:26am
I don't think this makes MAC look very good tbh.
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post #6 of 662
11/1/06 at 10:29am
I'm sure a lot of people will like it...

Can't really see myself in Barbie pink though...
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post #7 of 662
11/1/06 at 11:01am
i have faith in mac so we will see perhaps even buy if i like
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post #8 of 662
11/1/06 at 11:03am
I'd probably be more interested if MAC were going to partner with Bratz, but Barbie? Nah ... will give it a miss
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post #9 of 662
11/1/06 at 11:06am
First reaction was eeeewwwww but guess we'll never know until we see pictures.

But this Barbie thing...
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post #10 of 662
11/1/06 at 11:18am
hmmm... i thought MAC was all about representing 'alternative' beauty, people who are gorgeous, yet not cookie-cutter gorgeous. i feel like barbie totally contradicts that.

this is a little disappointing, to be honest...
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post #11 of 662
11/1/06 at 11:35am
i guess we will just have to wait and see what products come out. although i love pinks, so this might be a good collection ( i can picture barbie pink or nice girly pastels?).
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post #12 of 662
11/1/06 at 11:40am
Quote:
Originally Posted by poddygirl View Post
I'd probably be more interested if MAC were going to partner with Bratz, but Barbie? Nah ... will give it a miss
My thoughts exactly! I love Bratz- but even though they give Barbie a run for her money...barbie has more older fans. (With all those collectible and brand name designer Barbies- also the Tarina Tarantino line which is super expensive yet a big hit.)

I also have faith in MAC...I doubt they would do a collabo that won't do well. Personally nothing could be better for me than MAC and Hello Kitty- but that won't happen.
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post #13 of 662
11/1/06 at 11:45am
im a very "alternitive person"

I personally have no problem with barbie i mean people who want to be barbie thats their problem if it wasnt that toy it would be something else stupid its a freaking doll for gods sake i dont see the big controversy about it.


i can definitly see myself buying the whole collection hopefully theyll release some nice makeup cases with it.

im willing to bet they they will be using the vintage barbies as inspiration and as pictures for the product.
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post #14 of 662
11/1/06 at 11:47am
I'm excited for this! I love the vintage barbie, how they looked in the '60s so hopefully it goes in that direction!

And I hate Bratz dolls personally, I think they are so ugly and weird looking, and border on skanky sometimes. I grew up with barbies though, so I'm biased.
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post #15 of 662
11/1/06 at 12:20pm
Hmm thats funny,.. I have a Spanish barbie,.. I have an egyptian barbie,.. I also have a brazilian one too?? Barbie is not necessarily a WASP anymore? If I am grasping the meaning of that correctly? Anyway,.. I think it would be a cute collection. And if they excluded Barbie wouldn't that be against their embracement of all ages, sexes, races?? That door swings both ways.
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post #16 of 662
11/1/06 at 12:41pm
I love barbie, I'm excited to see this collection, the Disney came out wonderful so...we will c
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post #17 of 662
11/1/06 at 12:50pm
judging by how barbie has released dolls in the past when working with designers... the barbie is fashioned after the designer, not vice versa... so instead of seeing a bunch of bright pink MAC stuff, we'll probably see a doll dressed in all black with wild makeup on.
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post #18 of 662
11/1/06 at 12:58pm
Quote:
Originally Posted by liv View Post
I'm excited for this! I love the vintage barbie, how they looked in the '60s so hopefully it goes in that direction!

And I hate Bratz dolls personally, I think they are so ugly and weird looking, and border on skanky sometimes. I grew up with barbies though, so I'm biased.
Seconded on both points. I would love to see a vintage Barbie makeup collection... I keep my MAC in a vintage-style Barbie traincase already.
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post #19 of 662
11/1/06 at 1:11pm
Maybe they'll have compacts and cases.
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post #20 of 662
11/1/06 at 1:23pm
I wonder if it will be a TLC collection with Barbies from different eras on the lids (similar to the Disney TLCs), or perhaps a couple of powder compacts.

The serious Barbie collectors tend to be an older lot...they'll go nuts, I'll wager.

merleskaya
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post #21 of 662
11/1/06 at 1:31pm
Well.. I am one of those people who collects Barbie, and has a basement full of Ltd. Edition ones still in the box... *blush* so.. I am kinda looking forward to this. I mean, if they use vintage Barbie as the inspiration, I think we will get a lot of highly coveted items.
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post #22 of 662
11/1/06 at 2:11pm
Love barbie and love MAC.. Yes a match made in heaven.

~VD
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post #23 of 662
11/1/06 at 2:17pm
^ Yup me to I have my barbie collection in storage.. I still have my Barbies from the 80's. vintage Barbie is hot and Im pretty confident that MAC will make do a good Job.


~VD
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post #24 of 662
11/1/06 at 3:01pm
Quote:
Originally Posted by little_angel View Post
hmmm... i thought MAC was all about representing 'alternative' beauty, people who are gorgeous, yet not cookie-cutter gorgeous. i feel like barbie totally contradicts that.

this is a little disappointing, to be honest...
You're so right! I would probably just buy the blush if it was hot pink. I bet the packaging will be cute.
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post #25 of 662
11/1/06 at 3:14pm
Maybe they will be TLCs like the Disney ones, or some new lipglosses, I don't know why but I smell lipglosses for this Barbie collection.
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post #26 of 662
11/1/06 at 3:28pm
I think it's kinda' a fun idea! It certainly isn't anything we've ever seen before
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post #27 of 662
11/1/06 at 3:37pm
When I worked for Demeter, "Barbie" attempted to partner with us and thus the packaging was my job. The deal never made it to complete fruition but, Mattel tried to keep the consumer of the product in mind, not so much "barbie fans".

My guess would be this line will mainly be centered around some deluxe retro style girly packaging.
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post #28 of 662
11/1/06 at 3:42pm
Quote:
Originally Posted by little_angel View Post
judging by how barbie has released dolls in the past when working with designers... the barbie is fashioned after the designer, not vice versa... so instead of seeing a bunch of bright pink MAC stuff, we'll probably see a doll dressed in all black with wild makeup on.

omg......first of all, I think mac will do a good job tailoring this collection to an adult audience. I will probably buy alot from this collection (especially if it is pink). Second, I love the idea of a barbie dressed in all black with wild makeup and possibly a mac traincase. Oh.....I would buy that doll in a heartbeat and I'm not even a collector. I think the idea of a barbie dressed as a mac mua gets me more excited than the collection does. Lets pray they make one.
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post #29 of 662
11/1/06 at 4:01pm
I think the vintage Barbie idea is great! I think it has more appeal than say.. Malibu Barbie. I trust that the collabo will be a good collection otherwise.
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post #30 of 662
11/1/06 at 4:25pm
Hm...my first thought was "yuck", but some good suggestions have been made. I'm curious to see what comes of it.
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