Beyond Jealous
M·A·C COSMETICS NAIL TREND F/W ’09 COLLECTION
Q&A WITH JIN SOON CHOI
Q: M·A·C and Jin Soon – it feels like such a natural match for your first-ever brand collaboration. How did the collaboration come about?
A: It was important to me to partner with a brand that embraced bold trend-driven colours and had a strong tie to fashion – and M·A·C is all about that. From the beginning with M·A·C, everything flowed naturally, and there was a real connection in the development of this collection. As soon as we started working together, I was able to unleash my vision and really express myself through these fashion-forward colours. M·A·C really got the direction I was going in and encouraged me throughout the whole process.
Q: What was first on the agenda with this collaboration?
A: I’ve opened three Jin Soon Hand and Foot Spas in New York City over the last 10 years, with that I have a direct connection and knowledge about the colours and textures real women want for their nails. In the past couple of years women have forgone beige, neutral colors and instead, opted for colours that were once thought of as experimental, shades only a celebrity or model would wear – I’m talking about blues, blacks and deep purples. Now, women are pushing the envelope even further when it comes to nail colours. I wanted to take that one step further and expand the colour range with this collection, giving women even bolder nail colour choices.
Q: Mission accomplished with these colours – what helped inspire the range?
A: My husband is an architect, and I am constantly drawing inspiration and colour ideas from his creations. I also have tons of exposure to fashion trends through my work at the fashion shows and on magazine shoots. I wanted to create colours that were not only incredibly fashion-forward and edgy, with an editorial feel to them but also were totally wearable for the everyday women. I love all of the colours but am especially excited about the green hues: Dry Martini and Beyond Jealous. I think come Fall ‘09, green is going to be
THE colour.
Q: Beyond Jealous is the green shade we saw on the models nails at the Doo.Ri Fall/Winter 2009 show?
Click "Read More" below for the answer to this and other Qs posed to Jin Soon Choi....