for the most part, i love them. they've got an abstract, color intensive feel to them, and they really set mac outside of the average consumer cosmetic box. culturebloom was gorgeos, IMO, and was a great representation of the line. star vegas was also a personal favorite of mine. also, i love the viva glam ads, because i think they do a great job with diversifying the celebrities and models used, and also allow the individuals to show their true styles. comparing pam anderson, to missy elliot, to christina aguilera, to chloe sevigny, to linda evangelista...they all had their own true styles represented in the way they wore and styled their viva glam gear.
lure wasn't my favorite, though.