I actually saw this at Bi-Mart about a week ago (I was buying supplies for a camping trip, and of course had to swing by the itty bitty makeup isle to see what they had). It comes in blue, purple, brown & black.
I bought it in black. Some blogs are reporting it to cost 10/11; I paid just under 7 bucks for it.
It comes with a little dinky brush that doesn't work well at all... Unless of course you want your brush to apply & scrape off product simultaneously! haha
You really have to work with this product to get a smooth, seamless, continuous even line of the color. It IS indeed *possible*, but it takes way too much effort to make it look nice. Even with my quality brushes.
It takes a long time to dry, and smudges very easily.
And when you DO want it to smudge just a wee bit... well it just doesn't look right. And smudges unevenly.
Creases like whoa, no matter what primer precautions you take.
Fades an incredible amount after about 3 hours. Or it melts off entirely. I'm not sure which. =P
I'm not patient enough to use this product on a regular basis ... I'll stick to my Fluidline & pencil liners.
And I'll probably give this to my sister. She's just now starting to play with makeup (at age 20) - she'll appreciate this & have fun playing around with it.
Just my .02!