i actually really like it. Right now, over my tan, i can pull off the "deep" color. For normal use I like the medium color. I have yellow undertones so it doesn't look odd on me. It doesn't come off in the water either, you have to use soap and a washcloth. It works best if you apply a lotion before, it helps it blend and smooth out better for longer before it dries. I went through a can of it in a week though but it made my skin look evener and healthier!