Let's go off quality here. I can't decide on whether to get MAC's carbon or Makeup Forever's Black 4. Which one is more BLACKER? I have Urban Decay's Deluxe e/s in Zero and it's not black enough for me, it's slightly charcoal!
I went all over the mall: counters, Sephora, and MAC store to swatch all the blacks I could find to compare and found out that MAC's Carbon was the blackest. So I got it
