MAC Viva Glam AIDS fund information

In a true gesture of MAC's forward thinking company values the need for a charity fund was recognized. Thus after unanimous vote from all MAC employees MAC established a fund for AIDS research with donations driven directly through the sale of the signature VIVA GLAM lipsticks (and later, lipglasses, as well). Since 1994 MAC has formulated a unique shade of lipstick for the VIVA GLAM AIDS fund and recruited hot stars from all over the world to be spokespeople for the foundation. When you purchase a Viva Glam lipstick or lipglass at your local MAC counter or store 100% of the proceeds are going directly to your local AIDS organizations.

At its inception in 1994 RuPaul was named the face of MAC VIVA GLAM thus creating a sensation and ensuring world wide attention to VIVA GLAM.

In 1997 VIVA GLAM II was announced and the talented KD Lang was introduced as the face VIVA GLAM II. 2000 brought VIVA GLAM III with two well known rule breakers, Mary J. Blige & Lil' Kim, as the faces of the campaign.

2002 brought us another glamorous shade of VIVA GLAM. One of the faces of the campaign was the veteran VG campaigner Mary J. Blige who was joined by the the new faces of the iconic Elton John and stylish Shirley Manson.

2004 continued the positive momentum of VIVA GLAM with a universally flattering neutral pink, for the first time available in both a lipstick and lipglass form. This proved to be an instant hit at MAC stores everywhere. The progressive faces of VIVA GLAM V include Christina Aguilera, Missy Elliot, Linda Evangelista, Chloe Sevigny, Boy George and Pam Anderson.

2006 brought us another smashing shade of lipstick and lipglass to be promoted by the one and only Debbie Harry, the super vixen extraordinaire Dita Von Teese, beautiful and talented Eve, and rock royalty Lisa Marie Presley. The bronzy terracotta plum shades of the Viva Glam VI lipstick and lipglass were widely lauded by MAC fans everywhere.

2007 and 2008 saw another dedicated effort from MAC's Viva Glam campaign with the first ever Special Edition varieties of an existing VG lipstick and lipglass. Fabulous Fergie fronted the campaign which brought us the Viva Glam VI Special Edition (SE) lipstick and lipglass. Both were beautiful blue-based medium pinks which infused the Viva Glam campaign with another spark of excitment.

MAC's VIVA GLAM campaign has been extremely successful thus far raising $135 MILLION USD to date.

For further information on the MAC Aids Fund or to make a donation, please call 800-387-6707 or visithttp://www.macaidsfund.org .

All Races. All ages. All sexes.