Makeup is one of those things that few women will do without. And while there is no shortage of cheap alternatives out there, the majority of products that do what we need them to do quality wise are brand name. While pricing is relative, making note of the current prices of most off-the-shelf cosmetics would make our grandmothers cringe. How can something that we wash off every day be so expensive? The cosmetic industry worldwide earns approximately $200 billion dollars per year and its customers are spread out equally in terms of sales from the America’s, Europe and Australia and Asia. The pursuit of beauty is standard around the world with women spending small fortunes on products to enhance, protect and cover up skin flaws. Spending between cosmetics products is distributed in five categories with skin care and makeup in the top three products most sought after by women. Ounce for ounce, skin care products and creams tend to be the most expensive especially where anti-aging effects are touted as a benefit.
  • Hair Care 20%
  • Skin Care 27%
  • Fragrance 10%
  • Make-up 20%
  • Other 23%
Source: The Chemists Corner Will women stop using cosmetics if they continue to climb in prices? Not likely, and that is precisely why cosmetics made for women will continue to escalate in prices from luxury products to even the more every day reasonably priced drug store brands that most women favor. So how do you balance your need to have high quality, brand name cosmetics that make you look and feel good against the need to budget on frivolous non-essentials such as over-priced sundries? You learn where to find the best deals in store and online and where to economize on products that don’t have to be brand name to work effectively. About Spending On Cosmetics
Some of the most famous makeup artists in the world admit to using a combination of high quality and lower quality cosmetics for economy and best results. Saving money on cosmetics means learning which products are essential to purchase in the high-end of the price range and which ones can be lower priced alternatives that work just as well. In Style reported that the average woman spends about $15,000 on cosmetics in her lifetime. The data was from a survey collected by the financial community at who reported that women spend about $3,770 on mascara alone, and an additional $2,750 on eye makeup and then about $1,780 on lipstick. Since cosmetics are worn every day and since physicians recommend discarding most eye cosmetics after three months for health reasons, it is easy to see where the expenditure is plausible. The question is however, do we really need to be spending that much to look good? We think there is a way to continue to look great without breaking your budget on high priced cosmetics with careful shopping and common sense practice. How to Start Saving On Cosmetics Take a look at your cosmetics bag or drawer. How many products do you have in there that are partially used? It is not uncommon to purchase a product and be dissatisfied with it, particularly if it is a tinted foundation or a colour of eye shadow or lipstick. Sometimes what looks good in the store doesn’t seem to have the same effect when we get home. But we hang on to the product anyhow and it remains unused in our cosmetics collection. There are a number of ways we can control the cost of purchasing cosmetics to make it fit within our budget (and without compromising our look). 1. Use New Products Make an effort to use what you have. A foundation may not be the perfect color and you may not wish to wear it to the office or for a special occasion, but is that foundation okay to wear on the weekend? Start by using up as many of the products as you can in your collection. Not only will you get value from the price of purchasing them all but it will also reduce your effective inventory and the clutter, allowing you to better see what you have and avoid purchasing unnecessary products. Invest in a good box or system to organize your cosmetics so that you can readily see what you have on hand. It will save you money. 2. Watch for Factory Sales Depending on where you live, you may be able to take advantage of special factory direct sales from major cosmetic manufacturers. Factory sales are a great opportunity to stock up on at a fraction of the cost of full retail pricing, and you can take advantage of the low prices to check out new products that you haven’t tried. When you are paying less for brand name cosmetics it is a little lower risk as an investment to try something new. 3. Online Websites For Discounts The cosmetics industry is so large and competitive that brands are literally vying for your business. The amount of advertising that the cosmetic industry does every year is staggering to find new customers and retain existing consumers loyal to the brand and image of the product. Free samples and coupons are a way to effectively remind and reward customers. A growing number of ‘freebie’ websites provide opportunities to enroll to receive free samples. In addition the world of coupons has virtually migrated to websites like CouponsHQ that provide easy to browse, download and print versions of offers from popular brands. Take advantage of these offers to save on some of the most popular and expensive cosmetics brands or to affordably try something new. 4. Choose Products from Affordable Brands While products such as facial creams and moisturizers, as well as tinted foundations are important (and the higher quality brand versions do perform better) there is no need to choose the designer brand version for every item of cosmetic that you use. Eyebrow and eyeliner pencils can be economical brands instead and most mascara types do the same job. Choose the more affordable options to keep your cosmetic expense manageable.