It would be quite a lot depending on brand. I see some NYX products in there, those are pretty inexpensive and you can usually get a buy one get one free or half price at ULTA. The Lorac and UD Naked palettes are $50-$60 each. The MAC eyeshadow palettes are $85 each. MAC lipsticks are $17 each for regular ones up to $22 for Mineralize ones. Most 'drugstore' brand lipsticks like Maybelline or Cover Girl are $7-$15 depending on if you can find a sale. Other higher end brand lipsticks can be up to $40 each. Brushes can be quite expensive depending on brand...the MAC one in that photo alone is probably in the $40 range. So I'd say that could be $1,000 worth of makeup. It might be good to get her gift cards for MAC, Urban Decay, or Nordstrom's. Personally I like Nordstrom's since you get free samples when you order online and they also have a points program where you get $20 back in Nordstrom Notes to use on future purchases, so if she ordered a lot she could get money back on for future items.