MAC at ULTA and Birchbox

Tarabotti

Well-known member
Is there a thread already discussing the fact that MAC is going to be in some ULTA stores starting in the next few months?

Some MAC products are already on the Birchbox website.
 

shellygrrl

Moderator
Staff member
We've talked a bit about MAC coming to Ulta in the Early Buzz thread in The Scoop, but I don't recall anyone mentioning them on Birchbox. Soooo... *shrug*
 

fur4elise

Well-known member
We've talked a bit about MAC coming to Ulta in the Early Buzz thread in The Scoop, but I don't recall anyone mentioning them on Birchbox. Soooo... *shrug*

^^^^^This ~ I only pop into / shop Ulta for very specific things, so I am indifferent about MAC at Ulta. Apparently they feel a need to switch up marketing / targeting consumers. Go where your customer base is shopping to stay in the game...
 

elektra513

Well-known member
It makes sense to stay relevant. A lot of shopping malls are losing sales and closing. If they want to stay relevant, they have to branch out. IMO they should do free-standing boutiques like Nars.
 

Alysse011

Well-known member
Does anyone know why Face & Body is not available at Ulta? It seems like everything else (including new releases) is except that foundation...
 

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