MAC at ULTA and Birchbox

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Thread: MAC at ULTA and Birchbox

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    Senior Member Tarabotti's Avatar
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    MAC at ULTA and Birchbox

    Is there a thread already discussing the fact that MAC is going to be in some ULTA stores starting in the next few months?

    Some MAC products are already on the Birchbox website.

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    Senior Member lipstickaddict's Avatar
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    This just seems bizzare to me

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    Senior Member ARmakeupjunkie's Avatar
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    Quote Originally Posted by lipstickaddict View Post
    This just seems bizzare to me
    I agree! I am not really a fan of Ulta mostly because everything I want is usually on-line and their shipping takes too long. I really think they would have done better going with Sephora.

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    Junior Member KristenLeeD's Avatar
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    i've heard that it will only be about 40% of the line available at ulta. Online sales in May and In Store in Jun.

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    Moderator shellygrrl's Avatar
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    We've talked a bit about MAC coming to Ulta in the Early Buzz thread in The Scoop, but I don't recall anyone mentioning them on Birchbox. Soooo... *shrug*
    NARS SG Siberia(ish) & RCC Chantilly; Kevyn Aucoin SSE in SX01; ABH Stick Foundation in Porcelain; circa 10-15 in MAC intensity. Oily t-zone.
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    Senior Member fur4elise's Avatar
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    Quote Originally Posted by shellygrrl View Post
    We've talked a bit about MAC coming to Ulta in the Early Buzz thread in The Scoop, but I don't recall anyone mentioning them on Birchbox. Soooo... *shrug*
    ^^^^^This ~ I only pop into / shop Ulta for very specific things, so I am indifferent about MAC at Ulta. Apparently they feel a need to switch up marketing / targeting consumers. Go where your customer base is shopping to stay in the game...
    +*x
    positivity, patience & quiet persistence

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    Member PinkHearts2314's Avatar
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    I'm sure some people love the idea but I agree that it is a bizarre pair..

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    Senior Member elektra513's Avatar
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    It makes sense to stay relevant. A lot of shopping malls are losing sales and closing. If they want to stay relevant, they have to branch out. IMO they should do free-standing boutiques like Nars.
    "Out of life's school of war: What does not destroy me, makes me stronger."
    ~Nietzsche

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    New User Stepikos0's Avatar
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    I like this topic.

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