I lied, I've noticed a BIG difference in their marketing campains.
5 years ago, there was no website really, you could not really buy online (now they are at Sephora), everything came from France and when you ordered at the counter it took a while before you could get your things.
The fact is : it's a professionnal/makeup artist line, they don't create as much new products as MAC does because you basically can create as much colors/things as you want with the ones that are already out. Its becoming more and more ''user friendly'' products, but franckly, a normal person who doesnt know much about makeup can't use all the products at their full capacity the first time they use it. Most girls here and MUAs will be able too, because we love makeup, we're aware of what can be done, and what can't.
I believe MAC used to be like this, and
I dont wanna ''diss'' on MAC because I love their products too, but I've noticed a change in the way the products are made, the quality isnt what it used to be (less pigmentation in their e/s). That's how companies do when they wanna reach more people, they make it user friendly, more attractive.
The MUFE counter is just next to MAC at The Bay (Mc Gill metro station) and from what I've seen, it's really not the same clientele, so it's true, they are no competition really, but it's ok, because the prices stay the same
