alka1
Well-known member
I can't remember where I first read about this. it was either here on these forums or a beauty blog.
people were commenting on how most products on sephora.com have very high ratings and mostly positive reviews. if you compare the reviews of a certain product on sephora.com to the ratings of that same product on a separate site (makeupalley), you'll notice that the sephora ratings are always much higher.
I didn't think much of it at first. A few weeks ago I looked up the ratings for the NARS concealer duo. There were two reviews listed - both users had given the concealer really low ratings (2 stars) and said it was dry, caky and that it didn't work for them. Fast forward to a couple days ago, and those reviews are gone. They've been replaced with three perfect reviews with 5 star ratings..?!
It's unfortunate because it proves to me that their rating system is not very reliable. When I buy a product I want to hear both the positive and negative feedback. only then will I know if the product fits my needs. It's their website and they're free to do as they please..but I know that I will look elsewhere for product reviews.
any thoughts/opinions?
people were commenting on how most products on sephora.com have very high ratings and mostly positive reviews. if you compare the reviews of a certain product on sephora.com to the ratings of that same product on a separate site (makeupalley), you'll notice that the sephora ratings are always much higher.
I didn't think much of it at first. A few weeks ago I looked up the ratings for the NARS concealer duo. There were two reviews listed - both users had given the concealer really low ratings (2 stars) and said it was dry, caky and that it didn't work for them. Fast forward to a couple days ago, and those reviews are gone. They've been replaced with three perfect reviews with 5 star ratings..?!
It's unfortunate because it proves to me that their rating system is not very reliable. When I buy a product I want to hear both the positive and negative feedback. only then will I know if the product fits my needs. It's their website and they're free to do as they please..but I know that I will look elsewhere for product reviews.
any thoughts/opinions?