Quote:
Originally Posted by frocher
Men are not marketed to like this. I am sick of adds that tear down women for no reason. I am letting my dollar talk, it's one of the only voices companies listen to. There are plenty of rums out there to chose from. Ad fail.
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Disturbingly enough, I believe this is actually targeted at women, not men (there are a few comments on there that indicate it, e.g. the one about being able to wear a bikini without working out due to the ugly girlfriend).
I work in marketing (used to be for a beverage company too, funnily enough) and if an agency ever pitched this idea to me I'd tell them HELL NO... First of all because it's so polarising to the consumer.. second because it's not actually funny... and third because it's just wrong!!