I just bought one of these babies ( very $) in the new aqua blue colour. It certainly was not easy to apply like the sales woman suggested. She said to put a drop of power in the corner of your eye and blink and it would disperse. I had to actually place the applicator right along my inner eye. However, my friend came over to pick something up and went crazy. She said it looked fantastic. Has anyone else used the powdered kohl........any suggestions for easier application. The product is beautiful once on. I love the aqua colour. It changes shades depending on the light. I am all about the sparkles!