Made with keratin, people who uses the cream on their hair report that their hair is smoother and easier to manage as a result. The effects might be seen instantaneously depending on the individual's hair health prior using the cream. Keratin works by smoothing down the cells that overlap to form your hair strands. The layers of cells, called the hair cuticle, theoretically absorb the keratin, resulting in hair that looks full and glossy. Keratin also claims to make curly hair less frizzy, easier to style, and straighter in appearance. It's like you bring the salon to you. No need to go back and forth from the salon. Just apply it and see results for yourself. I like how mine turns out.