I know they did have Hello Kitty Asian only releases for sale at the MAC/Estee Lauder warehouse sale a few years ago here in Canada. So they must sell off at least some of the Asian releases at the warehouse sales and CCO's as well.
Looks like a nice color from the pictures; good find!
I saw this at my CCS tonight and this thread is the only thing I could find about the color when I Googled it at the store. It is a really pretty color. I swatched on my hand but did not try on my lips. They must have just received this in stock, because the tester was brand new. I'm going back to pick up this lippie tomorrow!