I actually think it was better, well for me anyway. This time we had the pre-sale for Devoted and Obsessed and I found the store to be less of a craze than with RiRi. I think it may be that the fans are different.
Since I haven't been buying makeup - I didn't fall into either of those categories so I couldn't do pre-sale. With Rihanna I was able to get everything online so no trips to the store/long lines. With Selena - I struck out every time on line.