GO HOME AND GO CHROME: SALLY HANSEN BRINGS THE HOTTEST SOCIAL MEDIA TREND HOME WITH NEW, LIMITED EDITION SALON CHROME™ KITS
Get Instagram-ready nails – no UV light or salon appointment necessary
The chrome look now comes home with Sally Hansen Salon Chrome™. The leader in creating salon-inspired nail innovation at home, Sally Hansen has captured one of the biggest social media nail trends of 2017 and will introduce the first DIY nail kit to ever launch in the US for the ultimate #chromenails . This trend has exploded recently and has been seen everywhere from street style to style icons, with over 385,000 posts on Instagram alone, but was previously only achieved with UV light and a lengthy application process.
The limited-edition Sally Hansen Salon Chrome™ kits will be available in 5 trending shades:
· Rose Gold: The hottest jewelry & design trend finds its corresponding nail shade
· Peacock: This purple-blue metallic tells an exotic and playful story
· Holographic: This ultra-shiny, iridescent metallic is mesmerizing
· Gunmetal: “Shine-on” in this futuristic reflective charcoal shade
· Mermaid: Evolve in the moment with this green-purple from under the sea
Sally Hansen Salon Chrome™ kit contains Chrome powder, Special Effect Top Coat and Sponge Applicator. Get ready to show off your “Instaglam” nails and watch the “likes” rack up.
Follow these steps using Sally Hansen Miracle Gel® for straight-forward and fun DIY, at-home application and easy, soak-free removal with the use of regular nail polish remover:
1. Apply two thin coats of Miracle Gel in Blacky O (for Peacock, Holographic, Gunmetal and Mermaid looks) orMiracle Gel in Frill Seeker (for Rose Gold look) and allow to dry until tacky, 2-3 minutes.
2. Dip included Applicator into Chrome Powder & rub a small amount onto surface of nail in a back & forth motion using light pressure; watch effect appear!
3. Apply one thin coat of Special Effect Top Coat & allow to completely dry for 5 minutes.
4. Seal with one coat of the Miracle Gel Top Coat.*
The new Sally Hansen Salon Chrome™ kits in Mermaid, Rose Gold, Peacock and Gunmetal will be available on Target.com beginning mid-August for $20 each. The Sally Hansen Salon Chrome™ kit in Holographic can be exclusively found at Ulta stores and on Ulta.com in October for $30. This exclusive large kit includes the Miracle Gel Black-y O Base Coat and Miracle Gel Top Coat.