Have you tried patting it on? With a powdery shadow like that, you can't really swipe it. Also a good brush and primer are recommended. I use the mac 239 and too faced shadow insurance and VT turns out awesome on me.
I've done both - I've tried it with paint pots, primers, et cetera, and with a lot of different brushes (including the 239) The only thing I haven't tried is using it wet or with Fix+, I find that ruins every E/S I try it with!
I like using a blue (Light As Air or Light Blue) or light violet (Ola Viola! or Lavender) eye pencil underneath and pat the shadow on over it. If all else fails, I'd say to crush Violet Trance into a jar and use it as a pigment.