I use a big fluffy brush and apply it to my hairline, temples, nose, apples of my cheeks, and my chin...blending is the key, obviously. ...and nothing too shimmery...I've been using the Illamasqua duo, and although there's some shimmer in it, it's not really obvious once you put it on your skin...it's just enough to give you a nice, healthy glow. For day-to-day makeup, I use the darker of the two colors as a contour, and the lighter as a sun-kissed highlight. Really lovely. HTH!