Quite a bit of love for ELF on here, that's not too bad. I've bought lots of ELF in the last few years and have some loves and ughs.
Loves:
Studio brushes - not the most dense brushes, but they aren't so bad despite that. The kabuki brushes are great for powder foundations of all kinds. I like the crease brush and crease brushes and foundation and... well, most of them. Some seem to be duplicates with a slight millimeter difference in length or width, though.
Mineral Lipsticks - creamy, smooth application, nice color payoff, great price, good amount in the tube, decent lasting power, moisturizing.
Luscious Liquid Lipsticks - great color selection, cheap, great to try new or different colors, moisturizing, not gloopy.
Waterproof Eyeliner Pen - pretty great for the price and amount. Some colors are disappointing (plum and midnight don't seem to have much, if any, color to them besides bleh black) but the black and brown are great. They can dry up a bit quick, but for the price, I don't mind as much.
Studio HD Powder - AMAZING! For the price, it's one of the absolute greatest finishing powders ever. Comparable to Smashbox, etc, if not better!
Studio Gel Eyeliners - Again, another amazing product! Sure, the tiny brushes that come with them aren't the greatest, but they get the job done if you don't have one of the better studio brushes. I own black, coffee, metallic olive and copper. They're all opaque, with great gliding ability and staying power. Copper is amazing to me, I love the way it looks on me. Black is great! A nice, deep and rich black that is plenty opaque.
All Over Cover Stick - a godsend for summer weather, sometimes I wear it thinly with just HD powder over top
Tinted Moisturizer - in the little tube, great for simple summer wear while running around in a bathing suit.
Ughs:
Eye Brightening Eyeliner - hard, impossible to put on, no payoff
Eye Brightening Quads - chalky, little to no color payoff, feel cheap and look cheap
Shimmering Facial Whip - too frosty and NOT blendable
Plumping Lip Glaze - tiny, very little product, horrible colors with chunky glitter
Lip Balm SPF 15 - hard, supposed to be moisturizing? Ha! Can't even get it on my lips!
Hypershine Lip Gloss - Gloopy, tacky, thick, sticky... all just yucky textured.
Lip Lock Pencil - supposed to keep lipstick within your lipline when applied just outside of it. Instead, the lipsticks all feathered on top of it.