I agree! I am not really a fan of Ulta mostly because everything I want is usually on-line and their shipping takes too long. I really think they would have done better going with Sephora.
We've talked a bit about MAC coming to Ulta in the Early Buzz thread in The Scoop, but I don't recall anyone mentioning them on Birchbox. Soooo... *shrug*
We've talked a bit about MAC coming to Ulta in the Early Buzz thread in The Scoop, but I don't recall anyone mentioning them on Birchbox. Soooo... *shrug*
^^^^^This ~ I only pop into / shop Ulta for very specific things, so I am indifferent about MAC at Ulta. Apparently they feel a need to switch up marketing / targeting consumers. Go where your customer base is shopping to stay in the game...
It makes sense to stay relevant. A lot of shopping malls are losing sales and closing. If they want to stay relevant, they have to branch out. IMO they should do free-standing boutiques like Nars.