I, for one, actually can't find Essie Matte About You at my local Ulta - they don't even have a spot on the shelf for it.
However, for anyone who may be browsing this thread, China Glaze is releasing Matte Magic (which I'm picking up at Sally Beauty Supply tomorrow morning), which finishes the same and retails cheaper; $6.50 versus the $10 Essie Matte is in most places.