If you saw it on TV then you wouldn't have seen the MUFE product. For some reason it is only included in the vevo/youtube version. And like someone already confirmed, as well as MUFE and Allure that the color is #2 Steel.
In case anyone was unsure about this, ALL of the products seen in this music video were paid advertisements for the companies, including the MUFE Aqua Cream and the dating site that Brit is seen logging onto.