I am from Korea and for some reason I've been more inclined to use Western brands- maybe because I've lived in the US most of the time during the years (although I went back home every vacation).
But these days I'm using more Korean skincare products, because I think Korean companies put a lot of research and effort into developing new products fast, as Korean women are generally very demanding in terms of beauty and skincare products.
Also, many Korean brands turn to natural, organic ingredients these days, which appeal to me more these days since I am more conscious about what I eat, what I put on my body and face.
Not many people know this brand,
but I love love love Whamisa. They use mostly natural ingredients (like over 95% of all the ingredients are only nautral or organic). I love their mists which actually has olive leaf or rose petals in them.
You can find this brand on K-beauty site like
www.glowrecipe.com
For make-up, I love Hera mist cushion. There's been quite a hype in Korea and in the US about this compact (and I usually don't like to simply go along with the trend- I become more skeptical when there's a hype about one product/brand), but it actually goes on your skin smoothly and it gives you a very natural-look makeup!