Ive heard of them. Ive tried a bit of their product out. I even put in an application and they got back to me in like less then 24 hours. It was all very exciting until they never called me back after leaving a message on their voicemail, but yeah I hear their make up is highly pigmented and they have a wide variety of things to choose from I think its kinda neat. Girls are like giving up on mac for this line. I havent bought anything but Im thinking about trying out a duo powder or something.