I like Nice & Easy by Clairol and I use Summer Blonde 1. You need to do a strand test the first time you do it. Where you cut a bit of your hair and time how long it takes to go the colour you want. I wanted to go very light so I had to leave mine on for 40 mintues. Its a nice colour and I get lots of compliments, because instead of dying it a total block colour it still lets there be a bit of tone. I think if you want to get the colour like in the picture here you might want to try SB2 or something as the one I use is very pale but it took about four times to go as light as it has. EIther way its been great. I use it every month and it hasn't damaged my hair.