We all know that it stands for makeup forever, but what do you call it for short? My friends and I usually call it MUFE (pronounced moofie) but I know some people call it M.U.F.E
I usually just say 'Make up For ever' if I'm speaking about it out loud and only type MUFE online or to abbreviate lol it's not that long or difficult to pronounce like some other say French brands that I'd avoid butchering with my pronunciation or accent hehe. That's just me though...
I never pronounce the acronym as a word, I say each individual letter... But this only ever happens in my head. I say the full company's name out loud.