when you shop at a freestanding store we take your name and address, not only does this keep track of your purchases but thats how corp gets your addys to send the mailers. and no it does not matter how much you spend. alot of times its newly added addresses, corp sees these as new customers and as a way to "hook" them they send these out. alot of times its a random. if you give us your email you get emails about collections as well as friend and family discounts. so make sure your store has your updated info if you want to receive these.