Sorry that took so long! Busy weekend... I shall compare them now! So WMS is lighter than the other two and the least similar. Much lighter and much pinker ("much" in this comparison, but not very much if we were talking about a mega-swatch situation with all the other corals). Toxic Tale is very close but redder and oranger. Miss Loubi is actually rosier than TT, which is weird, I hadn't noticed that before. Like rose as in kind of cool toned, kind of muted pink with a hint of grayish. It's not rosy, it's just a hint rosier, if that makes sense. The texture, pigmentation, and shine are identical with all three. Well, I guess WMS maybe is slightly less pigmented, but it's probably more that it's a lighter shade. I did two in natural lighting (one so you can see the lustre) and one in warm indoor lighting. Yay corals!!! Okay and it took me so long to crop and label the pics that the colors had dried down to matte(ish) and I tried to wipe them off, and I can say that all three have equal stain and equal staying power. They all left identical marks on my arm after being rubbed "off" (off is in parentheses because they won't come off lol).