Hey all - I quite unexpectedly got to check out this whole collection and all I can say is - BE GLAD THESE ARE PERM, because this gloss (and the new Mineralize lipsticks) is excellent!!! I was taken by surprise.
First off, the glosses are on the sheer side, although you can build them quite well. They're sheer, but they aren't barely there color. It's more like the color is suspended in the gloss in such a way that you will get more or less of a pigmented effect depending on the way your head's angled and the way the light is hitting it. It's kind of a similar effect like we've been seeing with the FOF Lustres, where from one angle, the color is subdued and soft and from another, it suddenly pops and glows.
Personally, I love this effect because it's very youth-giving. You will never feel over-made up and yet, you don't feel like you're super casual either. It's just a very polished, minimalist, modern effect, good from day to night, depending on what you do with your eyes and cheeks. These are very well designed for people whose lips are what they like to keep simple, but don't want an undone look.
Another really awesome youth-giving effect these have is due to the special applicator. It's not your usual doe's foot. It's longer and flatter, but still with a rounded tip. It's got sort of a terry cloth texture. I was really lucky to be the first person to use any of them, so the applicators were completely untouched and got snipped after I had my go with them. What they do because of their shape and texture is press the gloss into your lips in this very sheer and controlled manner. NO SETTLING IN LIP LINES! I actually went back and tried a few of them again using the standard tester brushes, and boom - that instantly made the very same shades settle in the lines pretty noticeably. So yes, the applicator is a big part of what makes these work as well as they do. I could only use one charge of each applicator, since these were going to be the testers, no double dipping!!!!! But, my guess is if you want strong pigmentation, at an opacity along the lines of the most pigmented standard lipglass, you'll be able to get it with two coats. With one coat, the opacity is somewhere between a csg and a tendertone. It was certainly enough to show their color on my pigmented lips, even the lightest shades (and there is a GORGEOUS super pale pink and a beautiful nude with the faintest hint of apricot that are both light and lovely).
The texture feels like a lighter version of standard lipglass. It doesn't have that jelly-like feeling like you get in the csg or TTs. It's not as moisturizing as the Mineralize Lip Balms or the Huggables, but not harsh. I wore one all day over one of the new Mineralize lipsticks and tried all of them on back to back and my lips are fine, not scrubbed raw and dry. One nice thing - very minimal transference. I had a big old cup of coffee going on the whole time I was trying these and would apply a color, wait a moment then have a big gulp of coffee and it wouldn't make a dent.
I haven't even broken down the color range yet - i can do that in another post. However, there are some really good and sophisticated colors in here. There's one that almost exactly like my beloved Exxxhibitionist Kissable - perfect soft coral. There's another that's a beautiful cross between Commotion Huggable and Color Saturation csg. Then there's a range of 3 nude peach colors, from lighter and more nude to deeper and more burnt terra cotta and it's really rough to say which one is best. Also the light baby pink, which often is a color that looks too milky - not here at all! The richer pinks are beautiful too, and those aren't always shades I love on me.
So, basically come for the smooth, even and youthful application, stay for the long duration and low transference and love all the really great colors, which are sort of a greatest hits of the past 2 or 3 years of best MAC gloss shades. I'm not going to say these are massively innovative, but they have the edge over standard lipglass, which can be a little hit and miss and much stickier, without having more durability.