I am not familiar with the name but it may have been an Asian only release. I found a couple of Asian blogs/sites that mentioned it...
I know they did have Hello Kitty Asian only releases for sale at the MAC/Estee Lauder warehouse sale a few years ago here in Canada. So they must sell off at least some of the Asian releases at the warehouse sales and CCO's as well.
Looks like a nice color from the pictures; good find!