I have a major chapstick addiction (can't go without at all) and can't even wear lipstick without gloss or something over it, so I try any and all new lip things like that that I see. This one was not a winner for me at all! It disappeared so quickly, I found myself feeling like I needed to reapply constantly. It didn't seem to be any more moisturizing than anything else I've tried, either. I'm glad it worked for some of you, though!