For my taste there is a bit too much coincidence with Wayne. If a blogger/Youtuber hypes a whole product line just before it launches in Europe, it is a bit suspicious. As I said above, I don't mind product endorsement, but I want to see more integrity. I don't think any big YouTuber really looses their reputation anymore as all are doing the same PR game.I’ve been watching Wayne’s channel for a while and find him to be one of the more genuine people on YouTube. He doesn’t seem to be the type of person who woukd put his reputation on the line to sell some products. It could be as simple as he found products he like more than DE. Been there done that - can’t tell you how many products(makeup, hair products, skin care) I’ve loved and were ‘holy grails’ until a few months later when my new holy grail came along.
I agree with you that holy grail products change over time, but not too the extent that we see on social media.
One a side note: I still love my Drunk Elephant products.